Since 1969, Gifford-Heiden Insurance has been cultivating relationships in Sarasota, Manatee and Charlotte counties. Our mission over these forty years has been consistent: to provide our customers with safe, sound and secure insurance at competitive prices. Russ Gifford started the agency as a one man shop hitting the pavement and knocking on doors. Hard work, integrity, strong relationships, and a great reputation as advocate for the customer have grown our business ever since. We grew up here...and after 40yrs we still love what we do. Our staff consists of 15 dedicated, hardworking individuals. We live in the communities we work in and respect the trust our clients place in us. 11 out of our 15 are licensed agents providing world class expertise with local roots and focus. Whether your needs are personal or commercial, they should be matched with an insurance program specially tailored to you. You need value, and you need protection, and you shouldn't be forced to choose between them. High Quality Insurance Prompt Claim Paying Carriers Knowledgeable and Friendly Service Competitive Price Quality Coverage